BRAND ALIANCE IRDS has pioneered the art of product placement in Indian movies. As the world of entertainment marketing evolves and the alliance between corporate India and Bollywood or Indian movie industry becomes even more powerful, with BRAND ALLIANCE .

So what is BRAND ALLIANCE? IRDS (Indian Retail and Distribution Services) has standardized the service of product placement or infilm branding in movies and called it BRAND ALLIANCE.

So what is product placement?
The process of integrating an advertiser's product into non-obtrusive media settings, product placement in movies has been a popular alternative marketing strategy to date. The benefit to the marketer is the exposure to a large audience in an environment that is perceived to be objective.

During a time when consumers are getting saturated with traditional media advertising, product placement in films is a method of advertising that reaches consumers in a seemingly indirect fashion. Often, consumers do not even realize they are being marketed to. Product placement in movies can sometimes happen in an indirect fashion, but is generally arranged in exchange for financial compensation.

The latest trend in advertising is to make it, well, less advertorial. The tendency is to move away from in-your-face ads, where the product is the star, to mini-movies or quasi-documentary vignettes that feature "real-life scenarios" with the product(s) hovering in the background. Some would argue it's a sort of "art imitating art imitating life" scenario -- where ads are imitating the practice of product placement.

This may seem a bit confusing, but really, it's quite simple. The majority of us are getting tired of ads; Today's consumer is inundated with advertising everywhere: television, radio, billboards, magazines, buses, newspapers, the Internet... And these are just the usual suspects. More and more ad-space is popping up every day. From people walking down the street wearing signs, to flyers on our cars and in our mailboxes, to ads on the ATM screen as we wait for it to dispense our cash -- we see ads all day, every day.
So, when is an ad not an ad? When it's a product placement in movies. A worldwide trend in advertising, product placement is a vehicle for everything from foodstuffs to electronics to automobiles.

What we do is make sure the product placement in movies effective. We sit with directors, work on script and have an expert on the location, most importantly making the deal in professional way and clarity. We make sure A brand or product must fit naturally in a scene to be successful and not break an audience's focus, its an art , Being like a chef and knowing how to do the right mixtures is more important than actually just doing product placement. If it is done organically and seamlessly, it will match [the viewer's] real world." We achieve this by understanding the brand, the objective of the brand manager or marketing manager and working closely with the directors of the movie. For us product placement is not a about counting eye ball, it about the context and how the product is used and its impact on the audience.
Some of the resent super hit placements in Indian movies include, Bournvita , in Krish movies and also Singapore has suddenly become as hottest destination for Indians . Telugu movies called ANAND, has made Bru coffee fly out of shelf at all outlets India and continues to be a favorite coffee of Andhra house holds.

Advantages of product placement in movies
* Big stars at a fraction of the costs
* Films transcend geography, class and culture barriers
* Clutter-free environment
* Not subject to surfing, zipping or muting (unlike in TV and other media)
* Catches people in a receptive mood
* revived and revisited several times as a film's length always get lengthened
* Target specific
* Opportunities for cross-promotions.

Given the fact how movies are the preferred and most popular media in Indian society.
To know more about brand placement opportunity in Indian movies talk to our brand placement expert at 91 9885021233